Growlabs nabs $2.2 M to automate outbound sales

Just six months into its life, Growlabs, a startup employing machine intelligence tosupport outbound marketings teams, has raised a $2.2 million seed round. Founded byBen Raffi, the creator of ticketing app Universe, Jaclyn Klein and Safeer Jiwan, Growlabs helps business reduce their client acquisition costs by enabling smalls marketings squads todo more with less.

From his work with Universe, Raffi knows how difficult it can be to scale apps without ballooning CAC. Teams can spend upwards of 80 percent of their time researching and cold-emailing contacts with no guarantee that their efforts will lead to sales.

We were doinglead generation and nothing was really good, explainedRaffi. I had to duct videotape a lot of things.

With Growlabs, sales squads can specify the type of contact and business they want to targetand the platform will automaticallygenerate leads, begin sending emails and vet the inbound responses.

Growlabs combinings machine learning with a database of 350 million prospects to identify and target the contacts with whom youll be most likely to close a sale. And by collecting data on every interaction, the platform is able to provideadvicefor users indetermining when to send emails and how many follow-ups to attempt.

Beyond basic analytics, Growlabs has also implemented natural language processing for analyzing the contents of emails. By classifying messaging, itcan provide feedback on what pitchestypically work best for specific management roles a hook that impresses a CTO might fall altogether flat for a CMO.

By choosing to charge clients on a per-qualified-lead-generated basis, Growlabs becomes a realistic option for smaller businesses that otherwise might not be able to afford a costly, SaaS-only, subscription.Raffi told me that Growlabs smallest clients typically use the service to send a few thousand emails per month, and largest clients haveused it to push 20 to 30,000 emails.

Todays round was composed of angels and other strategic investors with experience in B2B marketings. Raffi hopes that these resources will help the eight-person team close its own marketings with newsmall to medium-size businesses.

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